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  • Keep Your Brain Sharp

    Keeping Your Brain Sharp (Exercise just got even better) 3 min read Regardless of where you train or where you’re considering training, if you’re at Evolved, Planet Fitness, Anytime Fitness, CrossFit, Crunch, or your garage, you want to read this article. We’re so excited about this heavy subject material that we’ve been sharing and discussing it with our staff, clients, family, and friends. It’s powerful stuff, so let’s get right to it. Dementia affects 55 million people worldwide and is the 7 th leading cause of death worldwide. And that’s not to mention the burden shouldered by the relatives and caregivers of ....

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  • Easier & More Enjoyable Weight Loss with This Simple Strategy

    Easier & More Enjoyable Weight Loss with This Simple Strategy (2 min read) You deserve results on your journey to leaner, healthier, and happier. And it's safe to assume that your life is busy. That’s why we created this series of brief articles to give you a quick rundown of the science behind an effective strategy and then the strategy itself. This is the first installment in that series. Now, if you’re like many clients we serve, you are seeking weight loss, so this first article will focus on a strategy to help control your appetite so you can remain consistent with your plan. We’ll start with the science ....

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  • Understanding This Distinction Makes Weight Loss Easier

    Weight loss can be hard. Fortunately, there are a few key distinctions that when you understand them about yourself, you can dramatically reduce your frustration and make your weight loss journey easier. This article and the infographic below cover one such distinction, the difference between abstainers and moderators. Once you understand where you tend toward on the spectrum between abstainer and moderator, you’ll see a dramatic increase in your compliance and success on your weight loss journey. Abstainers vs. Moderators After reading through the infographic, you can probably identify your tendencies toward one of these camps ....

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  • Stop Trying to Find Motivation and Do This Instead

    Stop Trying to Find Motivation and Do this Instead How the Cereal Aisle Can Make You Leaner, Healthier, Happier (5 min read or 30s read if you jump to the summary at the end) Are you familiar with choice architecture ? It’s the idea that location of a cue within an environment dramatically impacts decisions and can be the catalyst for an action or behavior. For example, it’s the method employed by cereal manufacturers who know that people buy more products that are located at eye level than the ones down by your ankle. So, grocery stores put the higher profit margin cereals at eye level. Sure, as the consumer within the ....

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  • How Much Does a Personal Trainer Make?

    How Much Does a Personal Trainer Make? -How to Make More as a Personal Trainer- How much does a personal trainer or coach make? Like every profession, a minority make a majority of the income in that field. Known as the Pareto Principle or the 80 / 20 rule, this idea states that 20% of the participants within any category receive 80% of the resources, income, and attention. So the question becomes: how do you transform your practice of training and coaching to become one of the high-earning professionals? One of the strongest and most controllable factors is value. The coaches who can bring the most value to their clients ....

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  • Lose Weight and Get Healthier Using What You're Already Doing

    Use What You’re Already Doing To Lose Weight and Get Healthier -The Power of Habit Stacking- (This article piggybacks off a previous article on Implementation Intention. Although this article can stand alone, you’ll find it to be a much more useful tool when you understand it in the context of that previous article. You can find that article HERE .) Often, people know what they should be doing to get closer to their goals: manage calories to lose weight, train regularly to improve fitness, and optimize sleep to improve recovery. You might even often know what you should be doing to get the results you want. Yet still no dice. ....

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  • Double the Success Rate with One Simple Sentence

    Double the Success Ratewith One Simple Sentence -The Power of Implementation Intention- (5 min read or 30s read if you jump to the summary at the end) Yeah, the title might sound oversimplified, but it's true. As James Clear shares in his book Atomic Habits , laying out what is called an implementation intention can more than double the normal success rate. That’s an impressive statistic, but it begs the question: “What is an implementation intention?” Luckily, it’s not some complicated process or protocol. In fact, it’s quite simple. It’s a fill-in-the-blank sentence and here is the basic format: ....

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  • Building a Better Cheat Meal

    Building a Better Cheat Meal A Better Plan to Having Your Cake And Eating It Too For many people, the start of their weight loss journey is a two-step process. Step #1: commitment to start a new diet Step #2: pursuit of the fabled “cheat meal.” As we discussed in a previous article , it is helpful to view the cheat meal question as a signal. It may be a prompt to indicate a poor fit between the diet approach and the well-intentioned dieter. But still, even the best-matched approach with the most dedicated dieter can still have the space for more freedom and spontaneity through a “cheat meal.” In this ....

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  • When Should I Have a Cheat Meal?

    When Should I Have a Cheat Meal? Ask Better Questions Get Better Answers (and More Weight Loss) It’s one of the first questions that pops to mind when anyone starts a regimented diet or a strict approach to your nutrition. “When can I have a cheat meal?” It’s a predictable pattern. The diet starts. Well-intentioned, most people nail the first day. But by day two, with work and family and social obligations and life in general, the reality of the extreme approach is starting to show how challenging it is. On day three the negotiations start: “I’ll stay on this plan until the weekend, ....

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  • Lose Weight and Body Fat The Right Way

    Lose Weight and Body Fat The Right Way Your clients are trying to lose weight. But you want them to do it the right way. So what is the right way? You already know that to lose weight, your clients must be in a caloric deficit. But there’s a significant risk of that weight loss coming from body fat and muscle tissue. That’s not a good idea. You want to preserve your clients’ lean tissue while they lose body fat. You also want them to retain their capacity even as you watch the scale display smaller and smaller numbers. You want them to do that without feeling weak, hungry, and deprived. In short, ....

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